The word curate comes from an old Latin word that means "to take care of,” but to Kaylen, Kelsey and Kristen Kassab and their 17 year old K3 Sisters Band (K3SB) it means systematically picking their best creative works to tell special stories, help fans understand relevant topics better, and counter the postmodern zeitgeist. In the process, they offer truths, healing and encouragement to millions of fans who are struggling to overcome current dystopian and demoralizing world conditions. And their counter culture effort syncs up with age old beliefs.

 

Historians know the nine mythological female Greek Muses embraced their roles as divine sources of inspiration that bridged the gap between human creativity and the minds of the gods. They were not just patrons of the arts, but keepers of a profound secrets: the power to channel universal truth, heal human suffering, and grant a form of immortality through fame. It is intriguing to view the evolution of the K3SB through this ancient historical prism.

 

The original figures in Greek mythology were daughters of Zeus and Mnemosyne. They were goddesses of art, music and literature. Many believe their “divine sparks” still inhabit and inspire select creators. And these contemporary muses are not all females. Together these celebs and prominent musical artists perpetuate the same sociological functions that those ancient muses represented.

 

The K3 Sisters admit to being influenced and inspired by past and contemporary muses that dabbled actively in the arts, philosophy, music and dance. A study of the K3 Sisters’ impressive catalogue of original works reveals their forays into all of these disciplines. Their efforts are resonating with fans as their staggering international viewership confirms.

 

Kaylen (27), Kelsey (25) and Kristen (22) started their creative journeys two decades ago. They

each began their lifelong creative pursuits at three to four years old. In our instant gratification society this fact is often overlooked. On the surface it might appear they are an overnight sensation when one sees their dazzling numbers of musical works and performance skills that are hitting “chords of encouragement,” optimism and healing to millions of fans in over eighty countries with a cumulative social media reach approaching 3.5 billion views. But, their successes didn’t happen overnight. 

 

Before forming the K3SB in 2009 the sisters began serious vocal and instrumental studies that which quickly led to hundreds of public recitals, and “novelty performances” for non-profits, citywide festivals, theme parks and institutions such as Six Flags, Great Wolf Lodge the State Fair of Texas and the Smithsonian Museum. They were tireless in building their brand and reach little by little. In those early years they were viewed as a flash in the pan novelty act, but that did not deter their determination and work ethic.

 

Looking back at their origin story, their relentless study of various musical instruments, vocals, performance and stagecraft was catalyzed by the fact that they were free from the constraints of a public school education. From the beginning they were homeschooled by parents who were both degreed educators as well as decorated performers and music producers. Being enabled to travel freely to perform fueled their stage presence, creativity and awareness of diverse cultures.

 

Along the way they were approached and evaluated by several major record labels and national talent show producers, but they were advised to turn down each offer due to the suffocating creative and financial controls embedded in the contracts that in some cases exceeded three dozen pages of legalese.

 

When they decided to form their K3SB on a plane ride back to Texas from Disney World in 2009 they were already exploring numerous genres of music, expanding their study of multiple instruments and perfecting intricate three part harmonies. They committed themselves to forgo a number of usual and customary school age activities like team sports, and social functions in favor of long rehearsals, performing, traveling and studying the entertainment business.

 

Due to their homeschooling which included a high level, multi-disciplined educational series on DVDs they were exposed to many of the exact same disciplines that symbolized the ancient Greek muses: epic love poetry, symbolic lyrics, music, history, comedy, dance, tragedy, sacred songs and eloquence. This regimen helped them to appreciate and meaningfully connect with many cultures via their music, interviews and social media posts.

 

Analyzing how their eventual explosive growth happened without the aid of a major record label or music industry conglomerate is truly amazing. The “virality” of their current broadcasts, livestream concerts and posts in addition to their non-traditional decentralized business model is causing a stir in many circles.

 

For those who have been following the emergence of the K3SB for years as well as those who are just now discovering this unique do-it-yourself band of sibling creators, the creative journey shows no signs of slowing. 

 

In contrast to traditional touring bands and production companies offering mega priced tickets at colossal shows you can listen to K3SB’s fifteen albums for free on their website including the most recent 24 song live album “24 Karat Gold.” Additionally, their hundreds of original name songs in seventeen different  languages, encouraging livestream concerts and pop culture meetups are all free to watch across social media. 

 

Kaylen, Kelsey and Kristen continue their tradition of delivering original content, connecting, encouraging and sharing relevant ideas, struggles and concerns with attendees of over eighty nations and diverse cultures via live comments, online chats, song lyrics and media interviews. 

 

For those interested in a deep dive on the sisters’ brand and their voluminous creative  output there is plenty of data available on the internet as well as on their website.

 

In conclusion, Kaylen, Kelsey and Kristen can be viewed as fanning the divine creative sparks of universal healing, truths, music and immortality of the human spirit once embodied by the ancient mythological goddesses. Clearly, the above referenced age old ideals are in no danger disappearing due to the efforts of artists such as Kaylen, Kelsey and Kristen and their K3 Sisters Band.