7/30/22 by Pavel Z. Papagallo - Europa Music Review*

 

Since 2009 when they formed the K3 Sisters Band (K3SB) Kaylen, Kelsey and Kristen have generated over a billion views and likes from over 50 countries on their four verified social media platforms and website traffic.

 

To get a better idea of how and why this band is exploding on the international music scene it is helpful to understand the way the band operates. We will briefly examine them in the context of the history of jam bands, music business models, and the often opposing ideologies of the traditional music industry and independent music acts whose compositions are sometimes pejoratively labeled “underground music.”

 

Let’s begin by reviewing Wikipedia’s discussion of the nature and history of jam bands in the USA. As you will see, there are astonishing parallels with the K3SB.

 

[Law professor Mark Schultz found that jam bands had fundamentally different business models from the mainstream music industry. This could be seen in the perceptions of their fans: Jam-band fans view themselves and the band as part of a shared community, which the band management serves. In comparison, fans of mainstream music "often portray band management as part of a ruthless industry that mistreats fans and musicians alike".

 

Professor Tom R. Tyler considered the main law-enforcement strategies for copyright protection, finding that deterrence and process-based strategies could both be effective, but that the latter was more efficient.

 

Jam-band artists often perform a wide variety of genres. While the Grateful Dead is categorized as psychedelic rock, by the 1990s the term "jam band" was applied to acts that incorporated genres such as blues, country, contemporary folk, funk, progressive rock, world music, jazz fusion, Southern rock, alternative rock, acid rock/jazz, bluegrass, folk rock and electronic music into their sound. (Many of these genres are represented in the K3SB repertoire.)

 

Although the term has been used to describe cross-genre and improvisational artists, it retains an affinity to the fan cultures of the Grateful Dead or Phish.

 

Jam bands encourage fans to bring recording equipment to live performances and give away copies of what they record. This practice may increase the sizes of their audiences and the total revenue received from concerts and the sale of recorded music.

 

The fans reciprocate the generosity of the jam bands by helping enforce the copyright rules that the bands write, consistent with Tyler's "process-based" law enforcement. Schultz said the Recording Industry Association of America seems to call most fans pirates intent on stealing their music.

 

Schultz said that the key concept here is reciprocity: Fans treated with generosity and respect by jam bands tend to be more loyal even to the point of helping enforce the copyrights the jam bands claim. Fans similarly reciprocate the hostility they perceive in the anti-piracy lawsuits filed by the mainstream recording industry.

 

It is unclear which business model is most remunerative for music industry managers, but Schultz insisted that jam bands tend to have more loyal fans, and the mainstream music industry might benefit from following this model and treating their fans with more respect.]*

 

In contrast, the K3SB treats their fans with respect, and generosity not only by making their music available for free, but with continued band merch give-aways, and showcasing fan art submissions and video edits. And, their fans display a fierce loyalty to all members of the band in exchange.

 

Due to the ravages of the Covid-19 pandemic the K3SB is currently live streaming their concerts worldwide exclusively on social media. They also make their original music available for free to their K3SB FAM fans and the general public on their website k3sistersband as well as for sharing with other fans of new music.

 

The day may come, however, when like their musical predecessors the K3SB will perform their wildly diverse genres of music including soaring vocal harmonies, multi-instrumental improvisations and spontaneous stage antics live in open air or in enclosed stadium concert venues.

 

Unlike many jam bands of the past and present, the K3SB is not held captive by the “copyright demons” of the traditional music industry moguls and major record label infrastructures that plague artists. This band does not do any “covers” of other artists’ music. They only perform their originals or short movie jingles and content in the public domain.

 

Under their wholly owned indie label Bruce Ray Productions, the family band jointly owns all the master recordings, copyrights and publishing of the songs and music they perform in person and live stream on social media.

 

Summation: In light of the above, it appears that the K3SB comprised of the three Texas sisters along with their K3 Sisters Momma Jamie and enigmatic The Bruce are functioning as a unique, fan friendly, international jam band.

 

*Excerpts in [ ]s taken from Wikipedia Article on Jam Bands

A band that defies description... 

K85_3430-KevinBrownPhoto_edited.jpg

Kaylen (22), Kelsey (20) and Kristen (18) Kassab formed the K3 Sisters Band in 2009. The award winning singer songwriters and multi-instrumentalists from Texas grew up on stage in their parents’ band, and have gone on to produce, record and perform hundreds of concerts and original music in addition to generating close to a billion views across their social media channels.
 
Their latest studio album “13” released on Friday the 13th, 2022 commemorates 13 years of performing as a five member family band. And, “13” is their 13th album released to date on their Bruce Ray Productions private label.
 
The deeply relatable and symbolic lyrics of their love songs, laments, folk and pop overtures often washed with Celtic or bluegrass themes are in addition to their danceable high energy rock ballads.
 
Kaylen, Kelsey and Kristen have mastered guitar, bass, fiddle, mandolin, drums and harmonica, and they are known for switching instruments from song to song. In addition, they all freely alternate between lead and tight harmony vocals. The trio’s musical and production versatility is further enhanced by the supporting roles of award winning parents Jamie “K3 Sisters Momma” and The Bruce.
 
The celebrations surrounding the 100th anniversary of the passage of the 19th amendment giving women voting rights in the USA saw their song “My Time,” released on one of the band’s many self-produced music videos, become part of the Smithsonian’s ongoing exhibit “Girlhood- It’s Complicated” at the Museum of American History in Washington, D.C. In 2023 they will go on tour with the exhibit to museums in select cities.
 
The band continues, however, to remain an independent “underground act” with full creative control thereby enabling them to connect directly to fans in over 50 countries. The band’s expanding international reach is fueled by live streaming their interactive concerts and meetups on line in lieu of road shows, festival appearances or arena touring.
 
Known for their anti-bullying stance, in 2014 they authored the #K3Motto which has circled the globe as a non-political, inclusive and culturally neutral philosophical mindset. They also are supportive of the mental health of young people across the world in the light of the Covid 19 pandemic and the resultant isolation and loneliness felt by so many.
 
Kaylen, Kelsey and Kristen’s fandom, known as the K3SB FAM, as well as the general public listen to their songs, concerts and video content for free on their website k3sistersband.com or on  their social media channels. The band’s music is not on any of the popular streaming services like Spotify or Apple Music. 
 
The girls’ wildly popular short form content of all things related to Harry Potter, plus comedy and dance routines can be found on TikTok, YouTube Shorts and Instagram Reels. Their creative content, optimism and inclusive attitude continues to reach the hearts and minds of people of all ages and cultures. 

Famous Birthdays Profiles:

Kaylen 

Kassab

Kelsey

Kassab

Read Variety Magazine Article "The Sisterhood of TikTok Rock"

Read Forbes Article, 

"TikTok Is Pure Self-Expression. This Is Your Must-Try Sampler.

Read our Interview with FLAVOURMAG

"The K3 SISTERS BAND talk online trolls, dream collaborations and how to make the perfect TikTok"

Watch us do

"Harry Potter Impressions" with J-14 Magazine 

Read our Interview with Star Central Magizine

"Rising Stars To Watch Out For In 2020: Meet The Incredible K3 Sisters Band"

Kristen

Kassab

Bruce
Ray

Read Sweety High's Article, 

"How the K3 Sisters Band Turned Their Harry Potter Fandom Into TikTok Gold"

Read Star Local Media's Article "TikTok helps K3 Sisters Find Success During Pandemic"

Watch our Interview with The Buzz, 

"K3 Sisters Band talks keeping it in the family, and spreading positivity in their music"

Watch us read our "Texts From Mom"

with J-14 Magazine 

Read our Interview with DISTRACTIFY

"Meet the K3 Sisters Band: "We’re the Band Beyond Description" (EXCLUSIVE)

Read our Interview with Rival Mag

"Tik-Tok Sensation 'K3' is the Future of Female Fronted Music: Learn how These Women are Owning the Industry"