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Bruce Ray Productions, by Gino Balducci

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BRP: Since we last interviewed Texas sisters Kaylen, Kelsey and Kristen Kassab and their K3 Sisters Band they have now topped three billion views on social media, performed thousands of concerts and meetups, released 14 self-produced albums with their family-owned label and distributor Bruce Ray Productions. And they have no intention of slowing down. So, let’s find out what is new with them.

BRP: Congrats on your continued success Kaylen, Kelsey and Kristen. Since last hearing from you we would be interested in learning what’s new and what are some of the ways you are keeping up with your busy schedule.

Kaylen: Thanks so much for your past coverage of the band and us personally! Yes, our schedule is busier than ever, and there are several exciting new developments to share.

Kristen: One of the most sensational developments since we last spoke is our name song series. We studied French in high school and a bit of Spanish which is a second language here in Texas. So, in keeping with groups like The Beatles and artist Mark Knophler we started with a few songs in French. The positive response led us to begin singing short ditties of peoples’ names in different languages and we have topped 14 languages to date. 

Kelsey: Our international reach has exploded with these original name songs soaring over 300 million views in just one month. Once we realized how cool it is to connect even a little bit with other cultures by singing in their language it motivates us to keep studying new languages. 

Kaylen: It’s not easy to sing perfectly in other languages, but we are getting a lot of encouragement from our new friends in over 50 countries. We’ve even created some compilations of the name songs.

BRP: What are some of the most recent books each of you have read which have helped you expand your entertainment business.

Kelsey: I’m glad you said entertainment business because we view ourselves are more than a band. We are striving to be successful entrepreneurs and are keenly focused on vertical integration of many disciplines in the music and entertainment industry.

BRP: What do you mean by vertical integration?

Kaylen: The concept of vertical integration to us is to become proficient in all aspects of what we do so that we don’t have to rely on other organizations if possible.

For instance, when we first formed the band we went to recording studios that recorded, mixed and mastered our songs. So, we learned how to do it ourselves.

Kristen: In the past we paid some film companies to create music videos and Electronic Press Kits for us, but we purchased cameras and learned how to film and edit our own content.

We used to rely on city festivals, theme parks and theaters to perform to fans and find new fans. When the Covid 19 pandemic hit we made a strategic pivot to live stream our concerts, meetups and other content online. In so doing we reach millions of fans in many countries instead of dozens to hundreds in one particular venue. In fact, we have recently topped 3 billion views worldwide.

Kelsey: We do attend large conventions like Comic Con, Vid Con, Anime conventions as well as Universal Studios and Disney parks on the East and West coasts to meet fans in person and at the same time film the fun via live streams for our K3SB FAM around the world.

We have always been a “do it yourself” operation, however, we are always open to a strategic pivot and offer from a large entity.

Kaylen: In the past we’ve been approached by large entertainment concerns, but after carefully reading the contracts decided it was not what we wanted. Independence and creative control is important to us.

BRP: Are there any books or instructional manuals that have really helped you promote and expand your unique brand?

Kelsey: All three of us read the book “Women, Work & The Art of Savior Faire” by Mireille Guiliano. She opened our eyes to many concepts for women in business situations to consider. It’s a great read for any woman who wants to excel in a business world.

Kaylen: We began watching the Fox American Dynasty series which covers the rise and drama of the greatest entrepreneurs and powerful families in the history of the U.S. Every single one of these documentaries educated and inspired us. We are trying to deploy some of their ideas and strategies on a much smaller scale of course.

Kristen: Yes, the history of the Morgans, Gettys, DuPonts, Rockefellers, and Hiltons to name a few were incredible. They sure had their ups and downs along the way. 

Kelsey: If you are serious about video check out the book The VES Handbook of Virtual Production, Ed. By Susan Szweman and Jeffrey A. Okun. We are wading through it and learning how much we don’t know…yet!

BRP: Is there a particular artist or performer that you are keeping track of?

Kelsey: That’s easy. The queen herself -Taylor Swift. We watch her Eras Tour video and past videos all the time for inspiration and ideas.

Kaylen: And how incredible that she was able to record a brand new album while on the Eras Tour. She is a powerful force in entertainment that we admire and love.

Kristen: It would be a dream come true to meet Taylor someday if she ever slows down. But that probably will never happen! We even wrote a song for her called Taylor Swift’s Lament. Also, we all love what Timothy Chalomet is doing on films from Dune to Charlie and the Chocalate Factory all the way to singing in the Bob Dylan flick “A Complete Unknown.” We admire all of Dylan’s “eras” too.

BRP: You have created many albums over the years. Are you planning any new album releases this year or next?

Kristen: Oh wow! You are the first to learn of this. YES! As part of our celebration of 16 years as a band we are releasing a double album of several dozen of our original songs in production and many favorites that we are right now remastering. 

Kelsey: If you count this double album as 2 in 1 it means we have released 16 albums in 16 years. That is a feat that is incredible for us to realize, but it is exciting.

Kaylen: This double album has not been titled yet, but we are definitely scheduling a 2025 release. And, true to our form it will be available for free listening on our websitek3sisters.com or k3sistersband.com. We still refuse to use Apple or Spotify for the “do it yourself” reasons we mentioned earlier. 

BRP: You have a great amount of interaction with your fans who go by the nickname K3SB FAM. Any news related to how you support and encourage them?

Kristen: Again, you are the first to learn that we are producing a special K3SB FAM wristband which encapsulates our K3Motto on a multi-colored background.

Kaylen: It is true that we ship a lot of give aways to our K3SB FAM, however, with the shipping costs spiking we decided to create a free token of our appreciation that was meaningful as well as cost efficient to produce and ship worldwide for free to those who want one.

Kelsey: That’s right. You know our K3Motto locker magnets are circling the globe in numerous languages, and we will also continue to ship these for free to interested fans. 

Kristen: We are trying the change the world for the better with our music, motto and meetups. We are committed to encouraging one another and focusing on positivity and love, not negativity and hate.

Kaylen: The motto is: I will always believe in myself and celebrate my life and the lives of others. I will accept the music and customs of others as long as they are not harmful to anyone. I will stand against bullying of any kind and choose love over hate.

BRP: This has been a wonderful interview. Before we let you go is there anything else on the horizon that you are able to mention to our readers?

Kelsey: There is one more thing. We have decided to perform a marathon New Years Eve and New Years Day live stream concert this year.

Kaylen: We still get comments from fans about the two 24 hours shows we did in the past which almost killed all of us. So, this year we will deliver a 4-5 hour live stream concert and meetup that will ring in the New Year for all our fans in North America and South America and simultaneously perform live for fans in Europe and Asia on their New Years Day.

Kristen: And, be on the lookout for a new music video of our hit song Queen of the Game. We scored a high-end Sony camera and are filming it in 8 locations.

BRP: Thanks so much for letting us in on all these exciting developments. If you want more info on Kaylen, Kelsey, Kristen and their K3 Sisters Band on social media go to @k3sistersband or visit their website k3sisters.com.